Livingstone IdentityLogo design and process video for independent whisky company Livingstone.
Livingstone, at it’s heart, is a platform to create interesting whisky projects. The first being 'The Macbeth Collection' – a scotch whisky collection of all forty-two characters of Macbeth, illustrated by Sir Quentin Blake.
The custom drawn word marque is paired with Livingstone’s mascot - a woodpecker offering a dram of whisky. Inspired by an old postcard of a woodpecker in a dinner jacket holding a tray of drinks, it was the perfect analogy for an independent bottler. A small, nimble creature that could dart into a warehouse, peck at a cask, and bring out a dram for you. The process video above shows the evolution of the symbol which needed to work across a range of sizes and applications including being legible to emboss on the glass bottles.
Burgess Studio is responsible for the identity, creative direction and client relationship. Eager Studio is responsible for the logo design and edit of the moving image work only.
Livingstone, at it’s heart, is a platform to create interesting whisky projects. The first being 'The Macbeth Collection' – a scotch whisky collection of all forty-two characters of Macbeth, illustrated by Sir Quentin Blake.
The custom drawn word marque is paired with Livingstone’s mascot - a woodpecker offering a dram of whisky. Inspired by an old postcard of a woodpecker in a dinner jacket holding a tray of drinks, it was the perfect analogy for an independent bottler. A small, nimble creature that could dart into a warehouse, peck at a cask, and bring out a dram for you. The process video above shows the evolution of the symbol which needed to work across a range of sizes and applications including being legible to emboss on the glass bottles.
Burgess Studio is responsible for the identity, creative direction and client relationship. Eager Studio is responsible for the logo design and edit of the moving image work only.
Logo Design, Animation & Edit Eager Studio
Identity & Creative Direction Burgess Studio