Livingstone IdentityLogo design and process video for independent whisky company Livingstone.
Livingstone, at it’s heart, is a platform to create interesting whisky projects. The first being 'The Macbeth Collection' – a scotch whisky collection of all forty-two characters of Macbeth, illustrated by Sir Quentin Blake.
The custom drawn word marque is paired with Livingstone’s mascot - a woodpecker offering a dram of whisky. Inspired by an old postcard of a woodpecker in a dinner jacket holding a tray of drinks, it was the perfect analogy for an independent bottler. A small, nimble creature that could dart into a warehouse, peck at a cask, and bring out a dram for you. The process video above shows the evolution of the symbol which needed to work across a range of sizes and applications including being legible to emboss on the glass bottles.
Livingstone, at it’s heart, is a platform to create interesting whisky projects. The first being 'The Macbeth Collection' – a scotch whisky collection of all forty-two characters of Macbeth, illustrated by Sir Quentin Blake.
The custom drawn word marque is paired with Livingstone’s mascot - a woodpecker offering a dram of whisky. Inspired by an old postcard of a woodpecker in a dinner jacket holding a tray of drinks, it was the perfect analogy for an independent bottler. A small, nimble creature that could dart into a warehouse, peck at a cask, and bring out a dram for you. The process video above shows the evolution of the symbol which needed to work across a range of sizes and applications including being legible to emboss on the glass bottles.
Logo Design, Animation & Edit Eager Studio
Creative Direction Burgess Studio